Hey! I AmRazi Akhter

I design intuitive and engaging digital experiences with a user-first approach.
EXPERIENCE
I don’t just design screens. I solve product problems.
I lead design teams, shape product experiences and build scalable systems at the intersection of user needs, business goals and technology.
14+ years · Product UX · Design Leadership · Design Systems · AI
Selected Work
Best stories worth telling
2021 – 2025- 01
Darzito App
End-to-end product ownership
Product strategyUXUIBrandWebsiteMobilePaymentsAdminAI[Result] 3 Days - Idea to functional product launch
Built the product end-to-end, from domain and brand to customer experience, payments, admin and marketing.
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- 02
CocoHair Cart & Checkout
End-to-end e-commerce UX & conversion optimization
Product StrategyUXUIE-commerceCartCheckoutPaymentsConversionOptimizationAnalyticsAutomation[Result] — Building a frictionless checkout experience
Designed and optimized the CocoHair shopping journey, focusing on cart usability, mobile-first checkout, transparent pricing, payment selection, and customer trust to reduce purchase friction and improve conversions.
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- 03
Refer a Friend
Redesigning referral around clarity and motivation
UX StrategyUser FlowInteraction DesignUIProduct Thinking[Result] 2× increase in sharing
Built the product end-to-end, from domain and brand to customer experience, payments, admin and marketing.
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- 04
Product Design System
Building the system behind scalable product design
Design StrategyFoundationsComponentsPatternsGovernanceTeam Enablement[Result] 5+ products | 20+ designers
Created a scalable design system to improve consistency, speed and collaboration across products.
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- 05
Product Marketing Experiences
Connecting product, brand and conversion
Product MarketingCampaign UXVisual DesignDesign SystemsAI[Result] 5+ products | 20+ designers
Turning product stories into experiences people notice.
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- 06
AI Magic
AI always surprises you | Greater prompt is equal to greater result.
GeminiChat GPTGoogle FlowSpacesHeygenRunwayMake[Result] 2× increase in productivity, creativity, collaboration etc.
by the help of AI, Built automation in page designing, research, retention, acquisition & social media etc. banners.
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Career
14+ years of designing, leading and building.
Junglee Games Pvt Ltd.
Gurgaon
Senior Design Manager – UI/UX
Jan 2023 – Present
- Owned AI Based Darzito end-to-end – from concept to a live, functional product – using AI-assisted workflows across user flows, UX architecture, interface design, and prototyping.
- Set UX strategy for consumer products reaching millions of users, running research, usability testing, and design critiques that translated directly into the product roadmap.
- 25% faster design-to-delivery with AI workflow integration (Figma AI + Figma Make)
- +22% player engagement, −18% drop-off – redesigned onboarding and core gameplay journeys, navigation, and information architecture at scale.
- −40% design inconsistencies by building and scaling a design system across 5+ products, lifting cross-product consistency and design velocity in the same motion.
- Scaled the design org from 3 to 8+ designers – owned hiring, mentoring, and OKRs, and drove AI adoption (Figma AI, Figma Make) for 25% faster design delivery.
- Managed design team operations: sprint planning, task allocation, capacity tracking, and design reviews.
- Facilitated quarterly design thinking workshops to raise craft quality and team alignment.
- Led UX research initiatives: usability tests, heuristic evaluations, and synthesis sessions.
- Collaborated cross-functionally to ship feature updates across web and mobile product surfaces.
Design Manager – UI/UX
Feb 2020 – Dec 2022 (3 yrs)
Assistant Design Manager
Feb 2018 – Jan 2020 (2 yrs)
ShopClues.com
Full-time · 4 yrs 8 mos · Gurugram, Haryana, India · On-site
Assistant Design Manager
Jul 2013 – Feb 2018 · 4 yrs 8 mos
Successfully completed multiple projects with smooth execution. Researched, wireframed, and designed them using the latest design trends. Followed a mobile-first approach to create responsive, user-friendly websites. Managed typography and color schemes based on client requirements and suggestions to ensure better understanding and alignment with the project goals.
- Designed end-to-end UX for mobile and web products with 10M+ users
- Led product design for buyer and seller journeys on one of India's largest e-commerce platforms.
- Adopted mobile-first design across 20+ product team touchpoints.
- Established UI pattern libraries, typography systems, and colour frameworks for consistency at scale
- Collaborated with product managers and engineers from discovery through launch.
◇ Design Team Coordination, Marketing Graphic Design and +2 skills
About
Designer.
Leader.
Builder.
I design by asking hard questions before opening Figma. After 14+ years across gaming, e-commerce, fintech and SaaS, I've learned that the most important design work happens before any pixel is drawn.
I move between strategy and execution – leading teams, shaping product vision, building design systems, and still caring deeply about the interaction detail on a single button state. I believe good design is invisible: it quietly solves problems and makes interactions feel inevitable.
I use AI not as a novelty but as a real tool: to prototype faster, explore more directions, automate repetitive production, and spend the time I save on the problems that actually matter.
Capabilities
Product
- ·UX Strategy
- ·Product Design
- ·Interaction Design
- ·Research
- ·Information Architecture
Leadership
- ·Design Leadership
- ·Team Management
- ·Mentoring
- ·Design Strategy
- ·Cross-functional Collaboration
Systems
- ·Design Systems
- ·Component Architecture
- ·Guidelines
- ·Scalability
- ·Governance
AI
- ·Generative AI
- ·AI-assisted Design
- ·Automation
- ·Rapid Prototyping
- ·Creative Production
AI Workflow
Designing with AI,
not just designing AI.
AI is part of my creative toolkit – practical, purposeful and integrated into how I work, not treated as a gimmick or a shortcut. The goal is always more time on the problems that matter.
- →Accelerate creative exploration
- →Prototype faster
- →Generate visual directions
- →Automate repetitive production
- →Experiment with motion & video
- →Improve design and content output
Contact
Have a product problem worth solving?
Let's talk about products, design systems, UX strategy, AI-driven workflows or new ideas.
Mobile
+91 801 031 7113Location
New Delhi, India